Style code lookup

How the style code lookup works

Type the style code as it is printed on the box label, including the dash if it has one, and submit it. For a code we hold, the result shows three things:

• The product name the code belongs to.
• The product image.
• The number of size barcodes we hold for that style code.

The lookup is free and needs no account. It does not list the barcodes themselves or the size each one belongs to. That list is the reverse lookup by SKU, which is part of the Plus plans and Enterprise.

What a style code is

A style code is the brand code for one model in one colorway. Resellers often call it the SKU. Nike and Jordan call it a style number and adidas calls it an article number. Every size of that colorway shares the same code, which makes it the usual handle for research, price tracking and catalog work. Each brand writes it differently:

• Nike and Jordan: six characters, a dash and three more, for example FQ8138-600. The part after the dash distinguishes the colorway. See the Nike and Jordan pages.
• adidas: usually six characters mixing letters and digits, for example HQ6448, with no dash. See the adidas page.
• New Balance: letters around the model number, for example U9060ECA or M990GL6, with no dash. See the New Balance page.
• ASICS: eight characters, a dash and a three-digit color suffix, for example 1203A895-105. See the ASICS page.

Where to find the style code

The box label prints the style code next to the barcode, size and colorway. Many shoes repeat it on the size tag inside the tongue, which helps when the box is gone. ASICS, for example, states that the style number sits at the top of that tag. Retail listings and release calendars also quote the style code, so a search can start from a product page as well as from a box.

Copy the whole code. A Nike code without its last three characters, or an ASICS code without its color suffix, names a model and not a colorway.

Style code or barcode

The relationship is one to many. One style code covers a whole colorway. Each size of it has its own barcode, a GTIN such as a 12-digit UPC-A or a 13-digit EAN-13. Going from a barcode to a product is the scan-and-identify direction, and the sneaker barcode lookup does that for free. Going from a style code to the product is what this page does.

Start from the style code when you have a list and no box: a supplier spreadsheet, a release calendar or a marketplace listing. Start from the barcode when the box is in your hands, because the barcode also settles the size.

What the count of size barcodes tells you

The count is the number of barcodes we hold for the style code, one per size. It tells you whether per-size data exists before you pay for it. It is not a statement of how many sizes the brand produced, and a size we have not recorded is not counted.

Versions of a shoe have their own style codes and are counted separately. The adult Jordan 4 Retro Toro Bravo from 2026 is FQ8138-600 and the grade school pair is FQ8213-600. Each code returns its own product and its own count.

Getting the barcode for every size

Reverse lookup by SKU returns the barcodes we hold for a style code, each with its size. It suits work that starts from a list. Two examples are matching a supplier spreadsheet of style codes to barcodes before stock arrives, and filling in the GTIN field for every size of a listing.

1. Choose a Plus plan or Enterprise in the pricing section and create an API token in the dashboard.
2. Send the style code to the lookup-by-SKU endpoint, or try it in the dashboard API tester.
3. Get back the barcodes we hold for that code, each with its size.

The API getting-started guide walks through the first request. The guide on resolving size variants in a style-code lookup covers how to handle the result.

Why a style code is not found

• A model name was entered. Names such as Gel-Kayano 14 or 9060 are not style codes. Enter the code printed on the label.
• Part of the code is missing. FQ8138 without -600 is incomplete, and so is 1203A895 without its suffix.
• The letter O and the digit 0 were swapped. Check the characters against the label one by one.
• A barcode was entered. A number of 12 or 13 digits is a barcode. Use the sneaker barcode lookup for it.
• We do not hold the code. Our catalog is strongest for sneakers and streetwear, but no database holds every style code.