PUMA barcode lookup
Type the 13 digits under the bars on a PUMA box. The style number, such as 399781_01, is a different code.
PUMA style number and EAN
PUMA product pages give each colourway a style number: six digits, an underscore and two digits. The Suede Classic in PUMA Black-PUMA White is style 399781_01, and the Suede Gum in Pebble-Gum is 381174_02. The six digits name the model and the last two name the colour. Resellers and our catalogue write the same number with a dash, as in 398846-02 for the Speedcat OG Red White.
The barcode is a separate number. The product data on PUMA's US site lists the 13-digit EAN 4067979841597 for style 399781_02. Type that kind of number here. Put a style number in the style code lookup.
Barcodes we hold
On 9 November 2026 we held 139,078 PUMA barcodes for 12,605 PUMA styles, and for most of those styles we hold the size run: the median style has 8 sizes, the middle half 4 to 14. Another 34,788 PUMA styles (73%) are in our catalogue with no barcode yet, so a real barcode of one of those styles returns no result. Of the barcodes, 86% are 13-digit EAN-13 and 14% are 12-digit UPC-A.
Company blocks
The first 7 digits of the 13-digit form are the company block, and the 5 largest of the 333 PUMA blocks hold 35% of the PUMA barcodes we hold.
| Block | Barcodes | Share | GS1 office (not origin) |
|---|---|---|---|
4067983 | 12,450 | 9.0% | GS1 Germany |
4069161 | 10,963 | 7.9% | GS1 Germany |
4069156 | 10,491 | 7.5% | GS1 Germany |
4067979 | 9,120 | 6.6% | GS1 Germany |
4099686 | 6,082 | 4.4% | GS1 Germany |
Barcodes to open
| Barcode | Shoe | Style number |
|---|---|---|
| 197670394222 | Puma Speedcat OG Red White | 398846-02 |
| 4067979315890 | Puma Speedcat OG Black White | 398846-01 |
| 4067983184079 | Puma Speedcat OG Pelé Yellow Black | 398846-19 |
| 4067984358684 | Puma Speedcat Ballet Silver (Women's) | 401581-01 |
| 4067984358615 | Puma Speedcat Ballet Black Mauve Mist (Women's) | 401287-02 |
What a match proves
A match shows that the number is a PUMA barcode in our data and names its style and size: check them against the style number and the size on the box and inside the shoe, such as 398846-02 on the Puma Speedcat OG Red White. A match does not show that the pair is original, because a copied box can carry a real barcode, as the guide on what a barcode check can tell you explains.
From the guides