Nike ReactX Rejuven8 Slide .SWOOSH Touch Grass Dark Smoke Grey Kelly Green
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Barcode formats for 198731911693
These are the same product number written at different lengths. A shorter form is padded with leading zeros to make the longer one. The last digit is a checksum over the rest. Convert between them with the GTIN converter or verify the last digit with the check digit calculator.
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UPC is not an alternative to GTIN. A UPC-A barcode carries a 12-digit GTIN-12, so UPC is one member of the wider GTIN family.
Google Merchant Center GTIN for sneakers: gtin, mpn, brand and identifier_exists
Branded shoes need the manufacturer GTIN for each size in a Merchant Center feed. The mpn, brand and identifier_exists attributes cover the cases where no GTIN exists.