Nike Ava X Summit White Photon Dust
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Barcode formats for 198730505336
These are the same product number written at different lengths. A shorter form is padded with leading zeros to make the longer one. The last digit is a checksum over the rest. Convert between them with the GTIN converter or verify the last digit with the check digit calculator.
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UPC is not an alternative to GTIN. A UPC-A barcode carries a 12-digit GTIN-12, so UPC is one member of the wider GTIN family.
GTIN requirements by marketplace: where sneaker listings need a UPC or EAN
Amazon and Google ask for the manufacturer GTIN on branded shoes. eBay asks for it in most categories. StockX and GOAT list by catalog match or style code.