UPC 197967474804

New Balance 740v2 White Silver Reflection

SKU / Style Code
U740WM2
Type
UPC
Brand
Colorway
White/Silver Metallic/Reflection
Size
US 4.5 / UK 4 / EU 37
Category
sneakers
Release Date
2024-11-09
Retail Price
US$110
Description
Tapping into the early-2010s "tech-runner" trend, the New Balance 740v2 White Silver Reflection is a masterclass in industrial performance design and all-day comfort. The upper features a complex mix of open-cell mesh and metallic synthetic overlays in a sophisticated White/Silver Metallic/Reflection palette, sitting atop an ABZORB midsole for superior shock absorption. Dropped on November 9, 2024, for $110, it captures the "dad shoe" aesthetic with its high-visibility metallic hits and layered architecture. Our team thinks the "Reflection" grey tones provide a mature, lifestyle-focused contrast to the crisp white base, resulting in a design that feels both archival and contemporary. Our experts love the technical utility; it’s a balanced and highly responsive daily trainer that successfully honors New Balance’s running heritage while offering a modern and approachable color theory for contemporary urban style rotations.
New Balance 740v2 White Silver Reflection

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Barcode formats for 197967474804

UPC-A (GTIN-12)
197967474804
EAN-13 (GTIN-13)
0197967474804
GTIN-14
00197967474804
Check digit
4 (valid)

These are the same product number written at different lengths. A shorter form is padded with leading zeros to make the longer one. The last digit is a checksum over the rest. Convert between them with the GTIN converter or verify the last digit with the check digit calculator.

About UPC 197967474804

Size
US 4.5 / UK 4 / EU 37
In the size run
Size 3 of the 29 sizes we hold for U740WM2 (US 3.5 to US 16)
Barcodes held
42 for this style. Some sizes carry more than one barcode.
GS1 prefix
GS1 prefix 019: the number was licensed through GS1 US. The prefix does not show where the product was made.
Company block
0197967: 646 styles in our catalogue, 642 New Balance (99.4%)
Released
9 November 2024 (2 years ago). Retail price US$110
In catalogue
In the Barcodes.gg catalogue since 5 January 2025
Also listed as
New Balance 740 White/Silver; New Balance 740v2 'White & Silver'; New Balance 740v2 'White & Silver' (2024)

Questions about 197967474804

What size is UPC 197967474804?

It is the barcode of US 4.5 / UK 4 / EU 37.

Is 197967474804 a New Balance barcode?

The number is in the company block 0197967, which our catalogue gives to New Balance. A matching barcode does not prove that a pair is authentic, because a real number can be printed on a copied label.

Why does another box of this shoe show a different barcode?

Some sizes of U740WM2 carry more than one barcode, for example one for each market. Look up the code on your box: each code gives its own size.

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