Nike Shox R4 Black Bright Crimson (GS)
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Barcode formats for 197863845623
These are the same product number written at different lengths. A shorter form is padded with leading zeros to make the longer one. The last digit is a checksum over the rest. Convert between them with the GTIN converter or verify the last digit with the check digit calculator.
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UPC vs EAN vs GTIN: what is the difference
UPC is not an alternative to GTIN. A UPC-A barcode carries a 12-digit GTIN-12, so UPC is one member of the wider GTIN family.
Why a 12-digit UPC-A comes back typed as GTIN13
A UPC-A can be stored with a leading zero, so the type column says GTIN13. The public label uses the canonical length, which is still 12 and means UPC.