Air Max TW 'Wolf Grey Rugged Orange'
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Barcode formats for 196968971084
These are the same product number written at different lengths. A shorter form is padded with leading zeros to make the longer one. The last digit is a checksum over the rest. Convert between them with the GTIN converter or verify the last digit with the check digit calculator.
Other colourways
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UPC is not an alternative to GTIN. A UPC-A barcode carries a 12-digit GTIN-12, so UPC is one member of the wider GTIN family.
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GS1 XML stores every GTIN as 14 digits with leading zeros. GS1 EANCOM strips those zeros. Match both feeds from one core number, then check the digit.