UPC 196071001524

New Balance 550 Rich Paul

SKU / Style Code
BB550RP1
Type
UPC
Brand
Colorway
beige
Size
US 4.5 / UK 4 / EU 37
Category
Shoes
Release Date
2021
Retail Price
US$140
Description
The collaboration that no one saw coming, the Rich Paul x New Balance 550 Cream takes a retro sneaker and gives it an irresistibly luxurious spin. Its upper is crafted from premium cream leather, with perforated panels adding just the right amount of texture as well as breathability. New Balance’s signature ‘N’ logo sits on the sidewalls, while sports agent Rich Paul’s logo graces the tongue. Varying shades of blue can be found throughout the sneaker, while the ivory upper ensures that this kick is effortless to style for practically any occasion. Comfortable, retro and timeless: add the Rich Paul x New Balance 550 to your collection and you’ll want to wear them every single day.
New Balance 550 Rich Paul

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Barcode formats for 196071001524

UPC-A (GTIN-12)
196071001524
EAN-13 (GTIN-13)
0196071001524
GTIN-14
00196071001524
Check digit
4 (valid)

These are the same product number written at different lengths. A shorter form is padded with leading zeros to make the longer one. The last digit is a checksum over the rest. Convert between them with the GTIN converter or verify the last digit with the check digit calculator.

About UPC 196071001524

Size
US 4.5 men's / US 6 women's / UK 4 / EU 37 / 22.5 cm / KR 225
In the size run
Size 1 of the 22 sizes we hold for BB550RP1 (US 4.5 to US 16)
Barcodes held
39 for this style. Some sizes carry more than one barcode.
GS1 prefix
GS1 prefix 019: the number was licensed through GS1 US. The prefix does not show where the product was made.
Company block
0196071: 287 styles in our catalogue, 283 New Balance (98.6%)
Released
Retail price US$140
In catalogue
In the Barcodes.gg catalogue since 25 October 2026
Also listed as
New Balance x Rich Paul 550 Multi Sky Blue (2021); Rich Paul x New Balance 550 Cream; Rich Paul x 550 'White Navy'

Questions about 196071001524

What size is UPC 196071001524?

It is the barcode of US 4.5 men's / US 6 women's / UK 4 / EU 37 / 22.5 cm / KR 225. That is the smallest size of BB550RP1 that we hold.

Is 196071001524 a New Balance barcode?

The number is in the company block 0196071, which our catalogue gives to New Balance. A matching barcode does not prove that a pair is authentic, because a real number can be printed on a copied label.

Why does another box of this shoe show a different barcode?

Some sizes of BB550RP1 carry more than one barcode, for example one for each market. Look up the code on your box: each code gives its own size.

Other New Balance 550 Rich Paul colourways

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