Nike Air Max SC White Photon Dust (Women's)
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Barcode formats for 194956862901
These are the same product number written at different lengths. A shorter form is padded with leading zeros to make the longer one. The last digit is a checksum over the rest. Convert between them with the GTIN converter or verify the last digit with the check digit calculator.
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UPC is not an alternative to GTIN. A UPC-A barcode carries a 12-digit GTIN-12, so UPC is one member of the wider GTIN family.
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Amazon and Google ask for the manufacturer GTIN on branded shoes. eBay asks for it in most categories. StockX and GOAT list by catalog match or style code.